Brook Lundy
Pass this on to acquaintances.
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Northwestern Mutual

Northwestern Mutual

Creative Director | Copywriter | Brand Voice

 

“Financial Track” :30 TV Spot
(The Right Time Campaign, Fall 2025)

“Right Direction” :30 TV Spot
The Right Time Campaign, Fall 2025

“Handshake” :30 TV Spot
Brewers 2025 Spring Sponsorship

“Take Me Out” :30 TV Spot
Brewers 2024 Spring Sponsorship

“Weirdest Thing”
Interactive Times Square Billboard, New Year’s Eve 2024
**GOLD, In House Creativity Awards, Out of Home 2025

 

“Museum of Recent History” Social Campaign
Case Study

“Dented Patio Heater, 2020”
Museum of Recent History

 

“Alarm Clock Set For 4:47 A.M., 2019”
Museum of Recent History

 

“Skinny Nightstand Used As Desk, 2020”
Museum of Recent History

 

“Virtual Security Guard”

“Skinny Nightstand Entrepreneur”

“Overcoming Virtual Dating”

 

Other Social Campaigns + Posts

@northwesternmutual The secret’s out: Dave has a sidekick. Oh wait, that’s not the secret—in fact, there isn’t one. If you want to make a million dollars by retirement, Dave says go with compound interest. It’s not one of those get-rich-quick schemes. It’s more of a make-good-money-patiently-over-time kind of thing. Another solid tip: keep an eye out for more “A Dollar a Dave” videos. #northwesternmutual #retirement #compoundinterest #aDollaraDave ♬ original sound - Northwestern Mutual

“A Dollar a Dave” video: Sidekick