Brook Lundy
Pass this on to acquaintances.
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Northwestern Mutual

Northwestern Mutual

Creative Director | Copywriter | Brand Voice

 

“Financial Track” :30 TV Spot
(The Right Time Campaign, Fall 2025)

“Right Direction” :30 TV Spot
The Right Time Campaign, Fall 2025

“Handshake” :30 TV Spot
Brewers 2025 Spring Sponsorship

“Take Me Out” :30 TV Spot
Brewers 2024 Spring Sponsorship

“Weirdest Thing”
Interactive Times Square Billboard, New Year’s Eve 2024

 

“Museum of Recent History” Social Campaign
Case Study

“Dented Patio Heater, 2020”
Museum of Recent History

 

“Alarm Clock Set For 4:47 A.M., 2019”
Museum of Recent History

 

“Skinny Nightstand Used As Desk, 2020”
Museum of Recent History

 

“Virtual Security Guard”

“Skinny Nightstand Entrepreneur”

“Overcoming Virtual Dating”

 

Other Social Campaigns + Posts

@northwesternmutual The secret’s out: Dave has a sidekick. Oh wait, that’s not the secret—in fact, there isn’t one. If you want to make a million dollars by retirement, Dave says go with compound interest. It’s not one of those get-rich-quick schemes. It’s more of a make-good-money-patiently-over-time kind of thing. Another solid tip: keep an eye out for more “A Dollar a Dave” videos. #northwesternmutual #retirement #compoundinterest #aDollaraDave ♬ original sound - Northwestern Mutual

“A Dollar a Dave” video: Sidekick